Investigation of the effects of strategic management and innovation on performance together with technological capabilities

The acceleration of technological advances has significantly improved sectoral efficiency and provided service providers the opportunity to produce an unprecedented variety of products and services. As a result, more supply has started to form in a growing number of sectors than demand. As the liberalization rate in trade increased with the influence of global organizations such as the World Trade Organization and regional organizations such as the European Union, the brand addiction and product price differences decreased, and the logic of monopoly began to disappear with the effective competition of those who challenged the markets and leading organizations. For this reason, although the importance of strategy and innovation is emphasized in the study, it focuses on the strategic importance and technological innovation capabilities of innovation, and criticisms are made in terms of strategic management.