The role of data mining in digital transformation

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dc.authorid0000-0001-6599-7823
dc.contributor.authorÖzsürünç, Recep
dc.date.accessioned2023-04-10T07:08:05Z
dc.date.available2023-04-10T07:08:05Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractAs technologies develop in social and business life, approaches change. Different technologies bring about physical and mental transformations. It is possible to do any work more easily with the development of technologies. But this is possible for the one who adapts those technologies. Digital transformation has created many opportunities for companies to adapt to technological transformation. Easier access to customers, the ability to sell products without physical locations, and the acceleration of cancellation and return processes are great opportunities for companies. Taking advantage of these opportunities is possible by completing the digital transformation process. In this chapter, the role and importance of data mining, which are the most important steps of the digital transformation process, are mentioned. Since the digital transformation process requires digitization, “data” has become the most important digital asset of firms. If the data mining processes are texisting data. Effective use of data mining, which is the most important pillar of digital transformation, is possible with a full understanding of data mining. Therefore, the data mining process is explained in detail.
dc.identifier.citationÖzsürünç, R. (2023). The role of data mining in digital transformation. Contributions to Management Science içinde (177-190. ss.). Springer Science and Business Media Deutschland GmbH. https://dx.doi.org/10.1007/978-3-031-23432-3_15
dc.identifier.doi10.1007/978-3-031-23432-3_15
dc.identifier.endpage190
dc.identifier.issn1431-1941
dc.identifier.scopus2-s2.0-85151267150
dc.identifier.scopusqualityQ4
dc.identifier.startpage177
dc.identifier.urihttps://dx.doi.org/10.1007/978-3-031-23432-3_15
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10833
dc.indekslendigikaynakScopus
dc.institutionauthorÖzsürünç, Recep
dc.language.isoen
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relation.ispartofContributions to Management Scienceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectData Mining
dc.subjectDigital Transformation
dc.subjectDigitalization
dc.titleThe role of data mining in digital transformation
dc.typeBook Chapter

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