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  • Küçük Resim
    Öğe
    Examination of the strategic vision of banks in digitalization and the effects of innovation on performance and artificial intelligence perception
    (Editorial Universidad del Rosario, 2023) Adıgüzel, Zafer; Aslan, Buket; Sönmez Çakır, Fatma
    This study examines the effects of strategic vision and digital innovation on the performance and perceptions of digital natives regarding artificial intelligence (AI) in banks. This is due to the increased use of mobile banking applications with the proliferation of the internet. An online questionnaire was administered to 603 experts working in bank headquarters. The collected data were analyzed using the SmartPLS 3.3.3 software. Banks that adopt digital business strategies can gain a significant competitive advantage. To successfully transform and compete, banks need to address customer demands in the areas of digitalization, innovation, and mobile banking. This research is original in its evaluation of the strategic visions and digital innovations of banks, which play a crucial role in the service sector, with implications for finance, innovation, and mobile applications. The results demonstrate the positive effects of strategic vision and digital innovation on performance and digital natives' perceptions of AI. The hypotheses support the importance of digitalization and innovation for banks.
  • Küçük Resim
    Öğe
    The bank's effect on digital capability and knowledge acquisition within the performance and digital native's perception of mobile banking
    (University of Jaén, 2022) Aslan, Buket; Sönmez Çakır, Fatma; Adıgüzel, Zafer
    The aim of this study is to analyze the effects of digital skills and knowledge acquisition on the performance and digital natives perceptions of mobile banking as a result of the increase in the use of mobile banking applications with the spread of the internet. A survey was conducted with 337 white-collar specialists working in the general directorates of banks. The SmartPLS 3.3.3 program was used, and the obtained data were analyzed. Digital capability and knowledge acquisition have positive effects on both the performances and digital natives perceptions of mobile banking. It is supported by hypotheses that banks should give importance to digitalization and information. The research covers a specific sector within a certain field, since the data were obtained from the expert-level personnel working in the general directorates of banks in Istanbul. The results could also be applied to analyze the effective performance of other companies that provide services through mobile applications.