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dc.contributor.authorPınarbaşı, Fatih
dc.date.accessioned2020-01-22T07:52:40Z
dc.date.available2020-01-22T07:52:40Z
dc.date.issued2019en_US
dc.identifier.citationPınarbaşı, F. (2019). Sharing economy and applications: Business and marketing perspective. Networked Business Models in the Circular Economy içinde (82-102. ss.). IGI Global.en_US
dc.identifier.isbn9781522578512
dc.identifier.isbn9781522578505
dc.identifier.urihttps://hdl.handle.net/20.500.12511/4917
dc.description.abstractSharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related studies. Examining a general phenomenon in a limited scope is a strategy for specific perspective and conclusions. Therefore, examining sharing economy phenomenon in a business and marketing perspective can be useful for business related viewpoint. The study is composed of three parts and begins with a theorotical review of conceptual background. It will then go on to three level structures for this study, including consumer level, business and brand level, and system levels. The remaining part includes context-based studies about level structure. After reviewing topics in contexts, there are presented selected studies about related contexts. The study aims to research sharing economy in a general view and review business- and marketingrelated topics and studies.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEconomyen_US
dc.subjectBusinessen_US
dc.subjectMarketingen_US
dc.titleSharing economy and applications: Business and marketing perspectiveen_US
dc.typebookParten_US
dc.relation.journalNetworked Business Models in the Circular Economyen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümüen_US
dc.authorid0000-0001-9005-0324en_US
dc.identifier.startpage82en_US
dc.identifier.endpage102en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US


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