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dc.contributor.authorAydın, Gökhan
dc.date.accessioned2019-12-25T14:18:00Z
dc.date.available2019-12-25T14:18:00Z
dc.date.issued2019en_US
dc.identifier.citationAydın, G. (2019). Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market. Journal Of Internet Commerce, 18(4), 428-467. https://doi.org/10.1080/15332861.2019.1668659en_US
dc.identifier.issn1533-287X
dc.identifier.issn1533-2861
dc.identifier.urihttps://doi.org/10.1080/15332861.2019.1668659
dc.identifier.urihttps://hdl.handle.net/20.500.12511/4697
dc.description.abstractSocial commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what type of relevant personality traits and shopping motivations affect social commerce adoption intentions?. The research model was developed upon personality traits (openness to experience, need for uniqueness and buying impulsiveness) that are deemed to be relevant to online shopping and social media use. An online questionnaire was conducted on social media users. A total of 269 valid questionnaires were analyzed via structural equation modeling to test for the proposed relationships, majority of which emerged as non-linear. The findings highlight the significance of socialization motives in addition to utilitarian and hedonic shopping motives on social commerce adoption intentions. Openness to experience emerged as a significant trait that has an indirect effect on social commerce adoption intentions. Age and education materialized as significant demographics influencing shopping motivations in a social commerce setting.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBuying Impulsivenessen_US
dc.subjectE-Commerceen_US
dc.subjectNeed For Uniquenessen_US
dc.subjectOnline Shoppingen_US
dc.subjectPersonality Traitsen_US
dc.subjectSocial Commerceen_US
dc.subjectSocial Mediaen_US
dc.subjectSocializationen_US
dc.subjectSocial Shoppingen_US
dc.subjectS-Commerceen_US
dc.titleDo personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging marketen_US
dc.typearticleen_US
dc.relation.journalJournal Of Internet Commerceen_US
dc.departmentİstanbul Medipol Üniversitesi, Sağlık Bilimleri Fakültesi, Sağlık Yönetimi Bölümüen_US
dc.authorid0000-0002-5652-8694en_US
dc.identifier.volume18en_US
dc.identifier.issue4en_US
dc.identifier.startpage428en_US
dc.identifier.endpage467en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.doi10.1080/15332861.2019.1668659en_US


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