Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
Künye
Aydın, G. (2019). Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market. Journal Of Internet Commerce, 18(4), 428-467. https://doi.org/10.1080/15332861.2019.1668659Özet
Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what type of relevant personality traits and shopping motivations affect social commerce adoption intentions?. The research model was developed upon personality traits (openness to experience, need for uniqueness and buying impulsiveness) that are deemed to be relevant to online shopping and social media use. An online questionnaire was conducted on social media users. A total of 269 valid questionnaires were analyzed via structural equation modeling to test for the proposed relationships, majority of which emerged as non-linear. The findings highlight the significance of socialization motives in addition to utilitarian and hedonic shopping motives on social commerce adoption intentions. Openness to experience emerged as a significant trait that has an indirect effect on social commerce adoption intentions. Age and education materialized as significant demographics influencing shopping motivations in a social commerce setting.
Scopus Q Kategorisi
Q2Kaynak
Journal Of Internet CommerceCilt
18Sayı
4Koleksiyonlar
İlgili Öğeler
Başlık, yazar, küratör ve konuya göre gösterilen ilgili öğeler.
-
Understanding ephemeral social media through instagram stories: A marketing perspective
Choosing media channels and consuming in digital channels have become crucial subjects in marketing and communication in the last century. Ephemeral social media, which can be defined as sharing and consuming media content ... -
Sosyal medya adları ve Türk Medeni Kanunu m. 26 kapsamında sosyal medya adlarının korunması
Çakıroğlu, Buğra Kaan (İstanbul Medipol Üniversitesi, 2020)Sosyal medya mecralarında kullanılan tüm adları, sosyal medya adları olarak ifade etmek gerekir. Bu adların içerisine, “web 2.0” teknolojisi içinde yer alan ve kişileri tanımlayan tüm işaretler girer. Bu kapsamda domain ... -
Sosyal hizmet öğrencilerinin sığınmacılara ilişkin algı ve tutumları: Bir vakıf üniversitesi örneği
Baş, Halim; Eti, Serkan (İstanbul Üniversitesi, 2021)Göç olgusu, sebep ve sonuçları bakımından ülkelerin kamu politikaları üretmelerini teşvik eden itici bir güç olmaktadır. Aynı zamanda dünyada politika rejimlerindeki radikalleşme ve farklı dengeler ışığında önemli bir koz ...