Yayıncı "Springer International Publishing Ag" Kitap Bölümü Koleksiyonu için listeleme
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Global business strategies in crisis strategic thinking and development preface
(Springer International Publishing Ag, 2017)The latest economic turmoil with its reflections on business performance forced top managers to develop effective business strategies in order to boost effiency at company level. The latest global financial crisis also ... -
Innovative processes in new product and service development
(Springer International Publishing Ag, 2017)There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected ...