Innovative processes in new product and service development

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info:eu-repo/semantics/closedAccess

Date

2017

Author

Bayık, Muhsin

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Citation

Bayık, M. (2017). Innovative processes in new product and service development. Global Business Strategies in Crisis: Strategic Thinking and Development içinde (215-229. ss.). Springer International Publishing Ag. https://dx.doi.org/10.1007/978-3-319-44591-5_15

Abstract

There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected to market conditions before the actual rollout of the products. This chapter reviews the existing new product development processes and sheds light on two new models: (1) customer development and (2) lean startup in terms of customer feedback, market connection, and product revision.

Source

Global Business Strategies in Crisis: Strategic Thinking and Development

URI

https://dx.doi.org/10.1007/978-3-319-44591-5_15
https://dx.doi.org/10.1007/978-3-319-44591-5
https://hdl.handle.net/20.500.12511/2576

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