Browsing Kitap Bölümü Koleksiyonu by Subject "Sustainable Competitive Advantage"

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Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage

Adıgüzel, Zafer (IGI Global, 2019)

E-commerce brings companies and customers together in an exchange market environment, beyond any physical, cultural, and legal boundaries, and on an unimaginable scale, which was considered to be technically impossible ...