Browsing Bildiri Koleksiyonu by ORCID "0000-0002-8072-031X"
Now showing items 1-1 of 1
-
Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
Dinçer, Hasan; Bozaykut Bük, Tuba (Future Academy Ltd, 2017)Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...