Bölüm "İstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü" Kitap Bölümü Koleksiyonu için listeleme
Toplam kayıt 2, listelenen: 1-2
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Framing effects on renewable energy news
(Springer Science and Business Media Deutschland GmbH, 2023)The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but ...