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Toplam kayıt 6, listelenen: 1-6
Dijital ekonomide teknoloji bağımlılığı ve çözüm önerileri
(Turkish Green Crescent Society, 2018)
Bu çalışmada dünya genelinde hızla benimsenen yeni teknolojilerinin yol açtığı teknoloji bağımlılığı ele alınmıştır. Çalışmada teknoloji bağımlılığının, dijital ekosistemin üzerine kurulduğu dikkat ekonomisinin doğal bir ...
Insights into mobile health application market via a content analysis of marketplace data with machine learning
(Public Library of Science, 2021)
Background Despite the benefits offered by an abundance of health applications promoted on app marketplaces (e.g., Google Play Store), the wide adoption of mobile health and e-health apps is yet to come. Objective This ...
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
(Taylor & Francis, 2019)
Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ...
Increasing mobile health application usage among Generation Z members: Evidence from the UTAUT model
(Emerald Publishing, 2023)
PurposeThe acceptance of mobile health (m-health) applications, especially those of a preventive nature, by individuals, is not well understood. Despite the benefits offered by m-health applications in improving and ...