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Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
(Taylor & Francis, 2019)
Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ...