Yazar "Aydın, Gökhan" için Makale Koleksiyonu listeleme
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A comparative study on attitudes towards SMS advertising and mobile application advertising
Aydın, Gökhan; Karamehmet, Bilge (Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
Dijital ekonomide teknoloji bağımlılığı ve çözüm önerileri
Ertemel, Adnan Veysel; Aydın, Gökhan (Turkish Green Crescent Society, 2018)Bu çalışmada dünya genelinde hızla benimsenen yeni teknolojilerinin yol açtığı teknoloji bağımlılığı ele alınmıştır. Çalışmada teknoloji bağımlılığının, dijital ekosistemin üzerine kurulduğu dikkat ekonomisinin doğal bir ... -
Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
Aydın, Gökhan (Taylor & Francis, 2019)Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ... -
Effect of demographics on use intention of gamified systems
Aydın, Gökhan (IGI Global, 2018)Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ... -
Examining social commerce intentions through the uses and gratifications theory
Aydın, Gökhan (IGI Global, 2019)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ... -
Increasing mobile health application usage among Generation Z members: Evidence from the UTAUT model
Aydın, Gökhan (Emerald Publishing, 2023)PurposeThe acceptance of mobile health (m-health) applications, especially those of a preventive nature, by individuals, is not well understood. Despite the benefits offered by m-health applications in improving and ... -
Insights into mobile health application market via a content analysis of marketplace data with machine learning
Aydın, Gökhan; Silahtaroğlu, Gökhan (Public Library of Science, 2021)Background Despite the benefits offered by an abundance of health applications promoted on app marketplaces (e.g., Google Play Store), the wide adoption of mobile health and e-health apps is yet to come. Objective This ... -
Role of personalization in shaping attitudes towards social media ads
Aydın, Gökhan (Igi Global, 2018)The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ... -
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
Aydın, Gökhan (Routledge Journals, Taylor & Francis Ltd, 2020)The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...