Kurum Yazarı "Temizel, Ece Nur" Kitap Bölümü Koleksiyonu İçin Listeleme
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Measuring financial literacy of the housewife to generate marketing strategies
Eti, Serkan; Temizel, Ece Nur (IGI Global, 2019)This chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish ...