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Toplam kayıt 121, listelenen: 21-30
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Handbook of research on strategic fit and design in business ecosystems
(IGI Global, 2019)
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Perceived organizational support, servant leadership and psychological capacity relationship
(Future Academy, 2019)
Servant leadership is one of the most prominent contemporary leadership styles famous for improving ethical culture in modern companies. Its contributions in promoting more morality-centered work atmospheres and more ...
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)
In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ...
Innovativeness in family firms: Effects of positive leadership styles
(Springer, 2018)
Family business is an unique kind of business, that can be depicted by an ownership structure mostly dominated by members of a particular family, shared familial norms and values and a shared way of thinking accumulated ...
Strategic design and high-growth firms: A case from Turkey
(Springer, 2018)
This chapter focuses on the elements of entrepreneurship and high firm growth phenomenon through a case analysis. The study first defines the fundamental concepts of entrepreneurship and its use as a strategy to yield above ...
The effects of strategic design on business operations
(Springer, 2018)
Organizations are structures that are constantly progressing, interacting with their external environment. During these interactions a lot of decision-making and selection processes take place. Some of the decision-making ...
Risk management, strategic thinking and leadership in the financial services industry a proactive approach to strategic thinking preface
(Springer International Publishing AG, 2017)
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