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Toplam kayıt 41, listelenen: 11-20
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)
In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ...
Innovativeness in family firms: Effects of positive leadership styles
(Springer, 2018)
Family business is an unique kind of business, that can be depicted by an ownership structure mostly dominated by members of a particular family, shared familial norms and values and a shared way of thinking accumulated ...
The effects of strategic design on business operations
(Springer, 2018)
Organizations are structures that are constantly progressing, interacting with their external environment. During these interactions a lot of decision-making and selection processes take place. Some of the decision-making ...
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)
Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...