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Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ...