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Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors
(IOS Press, 2019)
The study aims to measure the weights of innovative capacity and rank the blue ocean strategies for the family firms under the fuzzy environment. A hybrid decision making approach is proposed by considering IT2 (interval ...
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
(Emerald Group Publishing, 2020)
Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...