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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)
In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ...
Ensuring islamic balanced leadership through Islamic workplace spirituality: A system theory approach
(Nova Science Publishers, Inc., 2020)
Islamic teachings overlap considerably with the teachings of workplace spirituality and the teachings of the balanced leadership perspective. Having in mind this assumption, in this study, basic premises of spiritual ...
Natural language processing for global and local business
(IGI Global, 2020)
The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ...