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The role of organizational identity on strategic management applications
(Springer International Publishing Ag, 2017)
The new millennium started with evident hints that strategic management is one of the most required skills for business success. Previous research has shown that as a competitive advantage factor, organizational identity ...
Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)
Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...