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Toplam kayıt 15, listelenen: 11-15
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
An assessment on inflation risk and its effects on business operations
(IGI Global, 2015)
The latest economic crisis in the world affected business operations and decision making process at management rank. One of the major components of financial system is business organizations within the financial environment, ...
Global financial crisis and Its ramifications on capital markets opportunities and threats in volatile economic conditions preface
(Springer International Publishing AG, 2017)
The latest global financial crisis and its ramifications on capital markets have led to a growing attention on investment decisions in emerging markets. During the year, doubts related to the debt crisis in the Euro zone ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...