Konu "Social Media" için Business Administration listeleme
Toplam kayıt 3, listelenen: 1-3
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Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ... -
Understanding ephemeral social media through instagram stories: A marketing perspective
(2020)Choosing media channels and consuming in digital channels have become crucial subjects in marketing and communication in the last century. Ephemeral social media, which can be defined as sharing and consuming media content ... -
Unfolding visual characteristics of social media communication: Reflections of smart tourism destinations
(Emerald Group Holdings Ltd., 2022)Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations ...