Konu "Digitalization Age" için Business Administration listeleme
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Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ...