Konu "Brand Equity" için Business Administration listeleme
Toplam kayıt 2, listelenen: 1-2
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Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ... -
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
(Emerald Group Publishing, 2020)Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...