ORCID "0000-0003-0887-5963" Business Administration için listeleme
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The challenge of constructing a unique online identity through an isomorphic social media presence
Atakan Duman, Şirin; Paşaahmetoğlu, Ayşın; Bozaykut Bük, Tuba (University of Southern California, 2019)Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct ... -
Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
Dinçer, Hasan; Bozaykut Bük, Tuba (Future Academy Ltd, 2017)Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ... -
Evaluation of financial and economic effects on green supply chain management with multi-criteria decision- making approach: Evidence from companies listed in BIST
Dinçer, Hasan; Yüksel, Serhat; Bozaykut Bük, Tuba (IGI Global, 2018)This chapter aims to analyze the financial and economic effects on green supply chain management of the food and beverages industry. For the research purpose, the fuzzy DEMATEL and fuzzy MOORA methods are used for the ... -
Giving risk management culture a role in strategic planning
Bozaykut-Bük, Tuba (Springer International Publishing Ag, 2017)Strategically planned and implemented risk management paves the way for competitive advantage and a decisive edge for global financial institutions. The importance of risk management becomes more evident in financial ... -
Investigating the antecedents of task- technology fit: A field study in Turkish private hospitals
Bozaykut, Tuba; Kuyucu, Esra; Pınar, İbrahim (Inderscience Enterprises Ltd., 2016)Turkey has faced an essential shift in healthcare services due to the establishment of healthcare information standards with a common database. We focus on assessing the progress made towards realising the operation of new ... -
Kurumsal sosyal sorumluluk çerçevesinde işletme-sivil toplum kuruluşları iş birliklerinin dinamikleri: Türkiye örneği
Bozaykut Bük, Tuba; Akboğa, Sema (Ankara Üniversitesi, 2020)Her geçen gün daha da yaygınlaşan kurumsal sosyal sorumluk uygulamaları, sivil toplum kuruluşlarını işletmeler için önemli bir stratejik ortak konumuna taşımıştır. Bu çerçevede çalışma, işletmelerin kaynak sürdürebilirliği ... -
Kurumsal sürdürülebilirlik yaklaşımı çerçevesinde işletme-sivil toplum kuruluşları etkileşimleri: Sebep ve sonuçlar
Bozaykut Bük, Tuba (2019)Kurumsal sürdürülebilirlik yaklaşımının iç içe geçmiş boyutlarını benimsemek ve bu boyutlar kapsamında başarılı bir performans sergileyebilmek için işletmeler, farklı kaynaklara ve ortaklara ihtiyaç duymaktadır. Sivil ... -
The role of organizational identity on strategic management applications
Bozaykut Bük, Tuba (Springer International Publishing Ag, 2017)The new millennium started with evident hints that strategic management is one of the most required skills for business success. Previous research has shown that as a competitive advantage factor, organizational identity ... -
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
Dinçer, Hasan; Bozaykut-Bük, Tuba; Emir, Şenol; Yüksel, Serhat; Ashill, Nicholas (Emerald Group Publishing, 2020)Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...