ORCID "0000-0001-9005-0324" Business Administration için listeleme
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Assessing the intersection of artificial intelligence and digital advertising
Pınarbaşı, Fatih (IGI Global, 2023)The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Akyüz, Ayşen; Pınarbaşı, Fatih (Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
Pınarbaşı, Fatih (Inderscience Publishers, 2021)Social media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of ... -
Country-of-origin effect and digital marketing: Evaluating current and future of marketing
Pınarbaşı, Fatih (IGI Global, 2023)The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ... -
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
Dinçer, Hasan; Yüksel, Serhat; Canbolat, Zehra Nur; Pınarbaşı, Fatih (IGI Global, 2019)The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ... -
E-Trading decision making: An integrated digital marketing approach with theory and cases
Pınarbaşı, Fatih; Akpınar, Habib Mehmet (IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
The effects of strategic design on business operations
Pınarbaşı, Fatih (Springer, 2018)Organizations are structures that are constantly progressing, interacting with their external environment. During these interactions a lot of decision-making and selection processes take place. Some of the decision-making ... -
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
Dinçer, Hasan; Yüksel, Serhat; Pınarbaşı, Fatih (IGI Global, 2019)This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ... -
Multidisciplinary approaches to ethics in the digital era
Taşkıran, Meliha Nurdan; Pınarbaşı, Fatih (IGI Global, 2021)The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless ... -
Natural language processing for global and local business
Pınarbaşı, Fatih; Taşkıran, Meliha Nurdan (IGI Global, 2020)The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ... -
Personalization of marketing for today and the future: The role of artificial intelligence
Pınarbaşı, Fatih (IGI Global, 2024)Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
Dinçer, Hasan; Pınarbaşı, Fatih (IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
Pınarbaşı, Fatih (Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Sharing economy and applications: Business and marketing perspective
Pınarbaşı, Fatih (IGI Global, 2019)Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ... -
Transformation of marketing with technology: Case approach for artificial intelligence
Pınarbaşı, Fatih; Akpınar, Habib Mehmet (IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
Understanding e-WOM evolution in social media with network analysis
Pınarbaşı, Fatih (IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ... -
Understanding ephemeral social media through instagram stories: A marketing perspective
Choosing media channels and consuming in digital channels have become crucial subjects in marketing and communication in the last century. Ephemeral social media, which can be defined as sharing and consuming media content ... -
Unfolding visual characteristics of social media communication: Reflections of smart tourism destinations
Adamış, Emel; Pınarbaşı, Fatih (Emerald Group Holdings Ltd., 2022)Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations ...