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Investigation of product experience and brand trust on customer loyalty based in Bali, Indonesia (the case study of frozen food brands in pandemic covid-19)
Basmantra, Ida Nyoman; Putri, Ni Luh Putu Melyana; Baykal, Elif; Widhiasthini, Ni Wayan; Saputra, Upayana Wiguna Eka; Yulianti, Ni Made Dhian Rani (2024)Despite the challenges posed by the Covid-19 pandemic, the food and beverages industry have the potential for positive growth. However, it faces intense competition due to similar target markets and brand marketing strategies ...