Yazar "Paşaahmetoğlu, Ayşın" için Business Administration listeleme
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The challenge of constructing a unique online identity through an isomorphic social media presence
Atakan Duman, Şirin; Paşaahmetoğlu, Ayşın; Bozaykut Bük, Tuba (University of Southern California, 2019)Grounded in institutional theory for analyzing and differentiating isomorphic identity features, this study aims to analyze how foundation universities in the higher education field of Turkey use social media to construct ...