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A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)
Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ...
Environmental awareness in terms of public health: Corporate responsibilities
(Akdeniz Üniversitesi İletişim Fakültesi, 2021)
Environmental issues are basically caused by limitless consumption of the environment by people to gain more together with the increasing population in the world as well as valuing their individual interests above the ...