Browsing Halkla İlişkiler ve Reklamcılık by Author "Karamehmet, Bilge"

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A comparative study on attitudes towards SMS advertising and mobile application advertising

Aydın, Gökhan; Karamehmet, Bilge (Inderscience Enterprises Ltd, 2017)

The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Dijital pazarlamada nesnelerin interneti: Giyilebilir teknolojiler

Karamehmet, Bilge (International Balkan University, 2019)

Pazarlama dünyası mobil kullanıcılara ulaşmaya çalışırken, işleri daha da karmaşık hale getirecek olan giyilebilir teknoloji pazarı ortaya çıkmıştır. Bu pazar, dijital pazarlama dünyasını büyük inovasyon yatırımlarına ...
Factors affecting health tourism and international health-care facility choice

Aydın, Gökhan; Karamehmet, Bilge (Emerald Group Publishing Ltd., 2017)

Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ...