ORCID "0000-0002-5652-8694" Halkla İlişkiler ve Reklamcılık için listeleme
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A comparative study on attitudes towards SMS advertising and mobile application advertising
Aydın, Gökhan; Karamehmet, Bilge (Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...