ORCID "0000-0003-0634-9601" Halkla İlişkiler ve Reklamcılık için listeleme
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Akyüz, Ayşen; Pınarbaşı, Fatih (Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Sustainability, corporate social responsibility and renewable energy: The key takeaways
Akyüz, Ayşen; Temelli Coşgun, Asena (Springer Science and Business Media Deutschland GmbH, 2023)The world’s reliance on energy is growing. It is clear that the world’s economic growth approach from the Industrial Revolution to the present is no longer sustainable. The fact that the energy required in manufacturing ...