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Toplam kayıt 184, listelenen: 31-40
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
The impact of new technology on society and workforce in production in the era of industry 4.0
(IGI Global, 2019)
The industrial revolution, which took place in the 20th century, is the first step of similar developments in the ongoing centuries. In the first steps of this century, the use of steam machines in production is the first ...
Constructive conflict resolution: The role of leader personality
(IGI Global, 2019)
The effective resolution of inevitable organizational conflicts has an important role in both individual and organizational output. In influencing and decision making, the impact of leaders is much more important than other ...
SERVQUAL-Based performance analysis of agricultural financing in E-banking industry: An evaluation by IT2 fuzzy decision-making model
(IGI Global, 2019)
The aim of the study is to measure the effectiveness of commercial banks in the agricultural financing in Turkey. For this purpose, 10 different criteria are identified based on five different SERVQUAL perspectives. Moreover, ...
The effects of industry 4.0 on labor force attributes and new challenges
(IGI Global, 2019)
Unmanned factories became a topic of discussion after the concept of Industry 4.0 was first introduced in the Hannover Fair in 2001, and increasing the computerization level in business life and supporting the production ...
Strategic approach to business intelligence and its impacts on organizational performance
(IGI Global, 2019)
Organizational structures have changed as a result of the widespread use of information technology, as well as the development of software programs and its daily use in all departments. When such technologies became more ...
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
From the first industrial revolution to industry 4.0: Changes in innovative work behaviours and effects on the global economies
(Springer, 2020)
In this study, the development of innovative business behaviour on a company basis has been examined over the years. The first industrial revolution started with the use of steam engines in England. The most important ...
BSC-based evaluation for the factors affecting the performance of wind energy companies
(Springer, 2020)
This study aims to identify the significant factors which improve the performance of wind energy companies. For this purpose, a detailed literature review is conducted, and eight different performance evaluation criteria ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...