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On the horns of glocalization: A case study in the needlecraft industry - Coats Turkey
(Intellect Ltd., 2016)
This article summarizes the findings of a long-term marketing research project whose objective was to determine existing consumption patterns in the needlecrafts industry in Turkey. The research was carried out by one of ...
The anatomy of a multi-sensory design course: Happy sound object
(Routledge Journals, Taylor & Francis Ltd, 2017)
Product experience encompasses all five sensory modalities through which information is received (Shifferstein and Desmet, 2008) therefore designing taking into account all the five senses is important. Besides, advances ...