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dc.contributor.authorMızrak, Filiz
dc.date.accessioned2023-08-28T08:44:28Z
dc.date.available2023-08-28T08:44:28Z
dc.date.issued2023en_US
dc.identifier.citationMızrak, F. (2023). Use of big data in strategic management as a new perspective. New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity içinde (409-425. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-6684-9261-1.ch020en_US
dc.identifier.isbn9781668492635
dc.identifier.isbn9781668492611
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-6684-9261-1.ch020
dc.identifier.urihttps://hdl.handle.net/20.500.12511/11367
dc.description.abstractIn recent years, interest in big data has increased in the field of management. With digitalization, companies have started to receive data flow from many channels at the same time. Many sources such as the internet of things, connected sensors, cloud systems, social media, and daily operational records of companies have become an important source of big data for companies. In addition to encouraging companies to strengthen their technological infrastructure, the use of big data has also revealed important strategic and cultural adaptation problems. In this scope, the aim of the study is to examine the effect of big data analytics on the managerial capabilities and performance of companies. In this context, the studies in the literature on the subject have been examined. As a result of the literature review, issues related to big data that are thought to affect the managerial ability of the company have been discussed.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectNew Perspectiveen_US
dc.subjectStrategic Managementen_US
dc.subjectBig Dataen_US
dc.titleUse of big data in strategic management as a new perspectiveen_US
dc.typebookParten_US
dc.relation.ispartofNew Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernityen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Lojistik Yönetimi Bölümüen_US
dc.authorid0000-0002-3472-394Xen_US
dc.identifier.startpage409en_US
dc.identifier.endpage425en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.identifier.doi10.4018/978-1-6684-9261-1.ch020en_US
dc.institutionauthorMızrak, Filiz
dc.identifier.scopus2-s2.0-85168070546en_US


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