Yayıncı "Springer" İletişim Fakültesi için listeleme
Toplam kayıt 2, listelenen: 1-2
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Increasing customer satisfaction in strategic communication studies: Excellence awards in the transportation sector
(Springer, 2020)As a partner of the European Foundation for Quality Management (EFQM), KalDer (Quality Foundation) annually gives Excellence Awards to companies and non-governmental organizations operating in various sectors as a result ...