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Business ethics: The changing face of working life
(IGI Global, 2023)
Ethics is about the behaviors that people enact on a social scale and that have consequences affecting others and the thinking processes that shape them. Business life is a part of social life and it has to develop principles ...
International marketing strategies for SMEs in the digital world
(IGI Global, 2024)
Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers ...