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Toplam kayıt 17, listelenen: 11-17
Global business strategies in crisis strategic thinking and development preface
(Springer International Publishing Ag, 2017)
The latest economic turmoil with its reflections on business performance forced top managers to develop effective business strategies in order to boost effiency at company level. The latest global financial crisis also ...
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
An assessment on inflation risk and its effects on business operations
(IGI Global, 2015)
The latest economic crisis in the world affected business operations and decision making process at management rank. One of the major components of financial system is business organizations within the financial environment, ...
Global financial crisis and Its ramifications on capital markets opportunities and threats in volatile economic conditions preface
(Springer International Publishing AG, 2017)
The latest global financial crisis and its ramifications on capital markets have led to a growing attention on investment decisions in emerging markets. During the year, doubts related to the debt crisis in the Euro zone ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...