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Toplam kayıt 51, listelenen: 21-40
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E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ... -
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ... -
Mindfulness and mindful coaching
(IGI Global, 2019)Effecting mental processes and shaping individual frameworks in perceiving present situation, mindfulness is a processes-oriented state of mind that can be considered as the capacity to be in the present moment in a ... -
Digital era and new methods for employee recruitment
(IGI Global, 2019)The ever-increasing digitalization in today's business processes-and incredibly fast-growing markets- have created a more competitive business environment. And, this more competitive business environment has led companies ... -
Digitalization of human resources: E-HR
(IGI Global, 2019)Recent decades brought about astonishing technologies that affected organizations in several ways. With the latest developments, organizations earned the capabilities to carry out their functions more efficiently and ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ... -
Ensuring islamic balanced leadership through Islamic workplace spirituality: A system theory approach
(Nova Science Publishers, Inc., 2020)Islamic teachings overlap considerably with the teachings of workplace spirituality and the teachings of the balanced leadership perspective. Having in mind this assumption, in this study, basic premises of spiritual ... -
Meeting customer expectations in Islamic tourism: Effects of Islamic business ethics
(IGI Global, 2021)Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ... -
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ... -
Strategy development to improve the business performance of nuclear energy companies
(Springer Science and Business Media Deutschland GmbH, 2021)In this study, it is aimed to develop strategies to increase the performance of nuclear energy companies. In this context, criteria based on a balanced scorecard have been determined. In order to determine which criteria ... -
Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Leading determiners of institutionalization in globalization era and strategic change management in educational organizations
(Springer Science and Business Media Deutschland GmbH, 2021)The aim of this study is to determine the main reasons for institutionalism and change process in educational organizations by benefiting from the literature through a case study. In this scope, the language school of a ... -
Succession in family business through authentic leadership
(IGI Global, 2022)Family businesses are the kind of organizations that are characterized by overlapping systems of ownership, management, governance, and family values. In family firms, the family is the main asset of the business, and ... -
Family firms and the effects of organizational culture on their innovation
(IGI Global, 2022)Owing to the fact that sustainability and the financial performance of businesses are important work outcomes in family firms, in this chapter for both reaching work and family related goals and ensuring sustainibility, ... -
Ensuring islamic balanced leadership through Islamic workplace spirituality: A system theory approach
(De Gruyter, 2023)Islamic teachings overlap considerably with the teachings of workplace spirituality and the teachings of the balanced leadership perspective. Having in mind this assumption, in this study, basic premises of spiritual ...