Competitive strategy selection in the european banking sector using a hybrid decision-making approach
Citation
Dinçer, H., Olgu Akdeniz, Ö. ve Hacıoğlu, Ü. (2018). Competitive strategy selection in the european banking sector using a hybrid decision-making approach. Zbornik Radova Ekonomskog Fakultet au Rijeci, 36(1), 213-242. https://dx.doi.org/10.18045/zbefri.2018.1.213Abstract
Strategic planning is an effective tool for long-term planning and utilized by organizations and industries to achieve competitive advantage. Addressing difficulties that the European banking sector struggled during and after the global financial crisis (GFC), the purpose of this paper is to raise important questions about the sustainability of the sector and offers competitive strategy formulations for European policy makers. Empirical findings are accomplished by applying a three phase analysis of SWOT, an integrated model of DEMATEL-ANP (DANP), and fuzzy TOPSIS. Empirical findings from the SWOT analysis suggest a total of twelve factors, which are then incorporated to formulate four strategies. The DANP results illustrate that opportunities dimension has the highest impact and strengths has the lowest among others. The fuzzy TOPSIS results demonstrate that “the European Banking Union (EBU) is expected to remove divergence in the Euro area banking sector” is the most important strategy, whilst “the non-risk based leverage ratio (LR) requirement by Basel III” has the weakest importance among the strategy preferences. Strateško planiranje je učinkovit alat za dugoročno planiranje koje primjenjujuorganizacije i industrije za postizanje konkurentske prednosti. S obzirom napoteškoće s kojima se europski bankarski sektor suočava za vrijeme i nakonglobalne financijske krize (GFC), svrha ovog rada je podići važna pitanja oodrživosti sektora i ponuditi formulacije konkurentnih strategija za europskekreatore politike. Empirijski rezultati postižu se primjenom SWOT analize u trifaze, integriranog modela DEMATEL-ANP (DANP) i ‘fuzzy’ (neizrazitog)TOPSIS-a. Empirijski rezultati SWOT analize ukazuju na ukupno dvanaestčimbenika, koji su potom uključeni u formuliranje četiri strategije. DANP rezultatipotvrđuju da faktor prilika ima najveći utjecaj, a snage imaju najniži utjecaj uodnosu na ostala tri faktora. Neizraziti rezultati TOPSIS-a pokazuju da najvažnijastrategija jest da “Europska bankovna unija (EBU) ukloni odstupanja ubankarskom sektoru u eurozoni”, dok “zahtjev Basel-a III o nerizičnom omjerufinancijske poluge (LR)” ima najmanju važnost među strategijskim prioritetima.
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Zbornik Radova Ekonomskog Fakultet au RijeciVolume
36Issue
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