Yazar "Akpınar, Habib Mehmet" için listeleme
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E-Trading decision making: An integrated digital marketing approach with theory and cases
Pınarbaşı, Fatih; Akpınar, Habib Mehmet (IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
Transformation of marketing with technology: Case approach for artificial intelligence
Pınarbaşı, Fatih; Akpınar, Habib Mehmet (IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...