Yazar "Akın, Mahmut Selami" için listeleme
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Benlik kurgusu ve materyalizmin gösterişçi tüketim eğilimine etkisi
Akın, Mahmut Selami (Doğuş Üniversitesi, 2021)Çalışmanın amacı, gösterişçi tüketim eğilimi üzerinde materyalizm ve benlik kurgusunun rolünü ortaya koymaktır. Araştırma kapsamında İstanbul’da yaşayan 18 yaş üstü tüketicilere çevrimiçi anket formu ile ulaşılmıştır. ... -
Creating value for patients through service encounter experiences: Evidence from Turkey
Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Publishing, 2023)Purpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from ... -
The effect of brand-relationship quality on positive word-of-mouth intention
Akın, Mahmut Selami; Doğan, Onur (IEOM Society, 2021)Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ... -
Examining the attitude toward halal food products: The case of a private university
Akın, Mahmut Selami; Okumuş, Abdullah (International Business Information Management Association, 2018)Companies, governments, and consumers have considered the halal food products with the increase in the number of products certified as halal across the local and global markets. The purpose of the study is to investigate ... -
Shaping the consumers' attitudes towards Halal food products in Turkey
Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Group Holdings Ltd., 2021)Purpose The study aims to examine the consumers' attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes ... -
Turkish gen Z players' in-game purchase intention: Does gender difference matter?
Akın, Mahmut Selami (Emerald Publishing, 2023)PurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix ... -
Tüketici etnosentrizmi, kozmopolitlik, satın alma tarzı, ilgilenim ve algılanan riskin yerli giyim ürünü satın alma niyetine etkisi
Küreselleşme yalnızca giyim endüstrisinin büyümesine aracılık etmemiştir. Aynı zamanda bireylere farklı kültürlerle etkileşime girme imkânı sağlamış ve tüketicilerin satın alma alışkanlıklarında değişimlere sebep olmuştur. ... -
A unified theory of acceptance and use of technology and fuzzy artificial intelligence model for electric vehicle demand analysis
Aysan, Ahmet Faruk; Yüksel, Serhat; Eti, Serkan; Dinçer, Hasan; Akın, Mahmut Selami; Kalkavan, Hakan; Mikhaylov, Alexey (2024)This study aims to reveal consumers’ intention to purchase Electric Vehicles (EVs) based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A hybrid fuzzy decision-making model with three stages is ...