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dc.contributor.authorÇelikyay, Mehmet
dc.contributor.authorAdıgüzel, Zafer
dc.date.accessioned2020-08-14T09:04:55Z
dc.date.available2020-08-14T09:04:55Z
dc.date.issued2019en_US
dc.identifier.citationÇelikyay, M. ve Adıgüzel, Z. (2019). Analysis of product innovation performances in terms of competitive strategies of companies in production sector under the influence of technology orientation. International Journal of Organizational Leadership, 8(3), 43-59. https://dx.doi.org/10.33844/ijol.2020.60480en_US
dc.identifier.issn2383-1103
dc.identifier.issn2345-6744
dc.identifier.urihttps://dx.doi.org/10.33844/ijol.2020.60480
dc.identifier.urihttps://hdl.handle.net/20.500.12511/5738
dc.description.abstractInnovation is considered to be one of the most important research areas in the field of science and technology policies in recent years and it is seen as the main driving force of economic growth and welfare increase. In today's competitive global economy, a firm's product innovation capability determines its competitiveness and effectiveness in national or international production and trade networks. Companies that follow a cost leadership strategy can mainly compete at a lower price, which they can do by reducing their costs through efficient resource/production/distribution and scale economies The sustainability of the companies in this competitive environment with sustainable profitability depends on the determination of the competitive strategies to be put into practice and the strategy they implement in the most rational way. In this study, 383 white collar (engineer) employees were surveyed. The factor analysis (explanatory and confirmatory) and reliability analysis of the scales was conducted using SPSS 25 and AMOS Program. The correlation and regression analysis, and sobel and Hayes process tests were performed to examine the effect of mediator variable. The results showed that there is a statistically positive and meaningful relationship between technology orientation and product innovation. In addition, it was found that the cost leadership and differentiation strategies have a mediation effect in this relationship.en_US
dc.language.isoengen_US
dc.publisherCanadian Institute For Knowledge Developmenten_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTechnology Orientationen_US
dc.subjectCompetitive Strategiesen_US
dc.subjectCost Leadership Strategiesen_US
dc.subjectDifferentiation Strategiesen_US
dc.subjectProduct Innovationen_US
dc.titleAnalysis of product innovation performances in terms of competitive strategies of companies in production sector under the influence of technology orientationen_US
dc.typearticleen_US
dc.relation.ispartofInternational Journal of Organizational Leadershipen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Lojistik Yönetimi Bölümüen_US
dc.authorid0000-0001-8743-356Xen_US
dc.identifier.volume8en_US
dc.identifier.issue3en_US
dc.identifier.startpage43en_US
dc.identifier.endpage59en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.doi10.33844/ijol.2020.60480en_US


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