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dc.contributor.authorDemir Uslu, Yeter
dc.contributor.authorHancıoğlu, Yasemin
dc.date.accessioned2020-03-05T14:17:12Z
dc.date.available2020-03-05T14:17:12Z
dc.date.issued2019en_US
dc.identifier.citationDemir Uslu, Y., Hancıoğlu, Y. (2019). Cultural effects of global businesses and multinational businesses: Localization versus globalization - middle-point cultural hybridization. Handbook of Research on Strategic Fit and Design in Business Ecosystems içinde (493-518. ss.). http://doi.org/10.4018/978-1-7998-1125-1.ch022en_US
dc.identifier.isbn9781799811275
dc.identifier.isbn1799811255
dc.identifier.isbn9781799811251
dc.identifier.urihttp://doi.org/10.4018/978-1-7998-1125-1.ch022
dc.identifier.urihttps://hdl.handle.net/20.500.12511/5005
dc.description.abstractThe concept of globalization is a process in which countries, cultures, organizational cultures, and even organizational structures converge with each other and a single standard point of view in the world emerges, and it identifies and defines the differences of the elements. This shows that the processes of globalization and localization are always in interaction. Convergence brought by globalization shows that multinational enterprises perform standard activities at the global level. However, in contrast to this convergence, with the effect of localization, hybrid organizational structures are becoming important especially in order to provide competitive advantage in the national market. While creating hybrid organizational structures, attention is paid to establish a structure that will not hinder the coordination between the host country and the home country. In this context, the definitions of globalization, localization, hybridization, and how the complexity of their interactions are reflected in business strategies are discussed from a theoretical point of view.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectGlobalizationen_US
dc.subjectMultinationalen_US
dc.subjectBusinessen_US
dc.subjectLocalizationen_US
dc.subjectHybridizationen_US
dc.titleCultural effects of global businesses and multinational businesses: Localization versus globalization - middle-point cultural hybridizationen_US
dc.typebookParten_US
dc.relation.ispartofHandbook of Research on Strategic Fit and Design in Business Ecosystemsen_US
dc.departmentİstanbul Medipol Üniversitesi, Sağlık Bilimleri Fakültesi, Sağlık Yönetimi Bölümüen_US
dc.authorid0000-0002-8529-6466en_US
dc.identifier.startpage493en_US
dc.identifier.endpage518en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.identifier.doi10.4018/978-1-7998-1125-1.ch022en_US


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