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Toplam kayıt 2, listelenen: 1-2
Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)
Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...
Financial sector-based analysis of the G20 economies using the integrated decision-making approach with DEMATEL and TOPSIS
(Springer International Publishing AG, 2018)
This study aims to evaluate the performance of G20 economies. For this purpose, financial sector-based factors are taken into the consideration. Within this framework, 9 different indicators are identified. As a result of ...