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Global business strategies in crisis strategic thinking and development preface
(Springer International Publishing Ag, 2017)
The latest economic turmoil with its reflections on business performance forced top managers to develop effective business strategies in order to boost effiency at company level. The latest global financial crisis also ...
Risk management, strategic thinking and leadership in the financial services industry a proactive approach to strategic thinking preface
(Springer International Publishing AG, 2017)
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Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)
Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...
Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment
(Elsevier Sci Ltd, 2017)
The purpose of this study is to evaluate the performance of the European airlines, using a balanced scorecard perspective. Within this scope, a hybrid multi-criteria approach was used by combining the Fuzzy DEMATEL, Fuzzy ...
Global financial crisis and Its ramifications on capital markets opportunities and threats in volatile economic conditions preface
(Springer International Publishing AG, 2017)
The latest global financial crisis and its ramifications on capital markets have led to a growing attention on investment decisions in emerging markets. During the year, doubts related to the debt crisis in the Euro zone ...