Ara
Toplam kayıt 6, listelenen: 1-6
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Multidisciplinary approaches to ethics in the digital era
(IGI Global, 2021)
The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless ...
Risky financial assets in financial integration and the impacts of derivatives on banking returns
(World Scientific Publishing Co., 2020)
...
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...
A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
(Inderscience Publishers, 2021)
Social media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of ...
Natural language processing for global and local business
(IGI Global, 2020)
The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ...