Kurum Yazarı "Pınarbaşı, Fatih" Scopus İndeksli Yayınlar Koleksiyonu İçin Listeleme
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Assessing the intersection of artificial intelligence and digital advertising
Pınarbaşı, Fatih (IGI Global, 2023)The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies ... -
Country-of-origin effect and digital marketing: Evaluating current and future of marketing
Pınarbaşı, Fatih (IGI Global, 2023)The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ... -
Multidisciplinary approaches to ethics in the digital era
Taşkıran, Meliha Nurdan; Pınarbaşı, Fatih (IGI Global, 2021)The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless ... -
Natural language processing for global and local business
Pınarbaşı, Fatih; Taşkıran, Meliha Nurdan (IGI Global, 2020)The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ... -
Personalization of marketing for today and the future: The role of artificial intelligence
Pınarbaşı, Fatih (IGI Global, 2024)Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
Dinçer, Hasan; Pınarbaşı, Fatih (IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Risky financial assets in financial integration and the impacts of derivatives on banking returns
Dinçer, Hasan; Yüksel, Serhat; Pınarbaşı, Fatih; Alhan, Mehmet Ali (World Scientific Publishing Co., 2020)... -
Understanding e-WOM evolution in social media with network analysis
Pınarbaşı, Fatih (IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ... -
Unfolding visual characteristics of social media communication: Reflections of smart tourism destinations
Adamış, Emel; Pınarbaşı, Fatih (Emerald Group Holdings Ltd., 2022)Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations ...