Browsing Scopus İndeksli Yayınlar Koleksiyonu by Subject "Customer Engagement"
Now showing items 1-2 of 2
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How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
(Universidad de Talca, 2021)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal ... -
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
(Routledge Journals, Taylor & Francis Ltd, 2020)The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...